DNA, værdier & visioner
i et mix af farver, fotos, grafik og collage
Copyright
General terms of commerce
Rules of deduction art
DNA-ART
A portrait of your company, organisation, family or...?
At brand-ART I tailor make an art piece and aim it at the company, organisation, family - or whomever you might want to communicate with.
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Your DNA and core values are presented in an informal form of communication and gives you new ways of relaying important messages both within the company and externally.
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As they say, a picture is worth a thousand words and creates dialogue, emotions, relationships, insight and an increased awareness of your mission and visions.
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I work in a mix of colours, photos, graphics and collage on canvas and as the company evolves, I can add new content to the dynamic art piece.
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The original art piece can be hung centrally in your foyer or canteen and thereby be the centre of many deep thoughts and conversations among managers, employees, business partners and customers.
If you have other branches, I will gladly make prints of the art piece and have it framed. But the picture can also be printed on anything from coffee cups to carpets, or sound proofing partition doors.
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I produce a time-lapse-video of the creation process, and can create an untraditional profile film, which can supplement traditional marketing and be a different kind of post on social media.
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Perhaps you are a young business and do not have any photos or clippings in print. Or perhaps you are an old business with many old photos and clippings from throughout the years that you can advantageously gather into one large picture. As professional artists our baseline is the material you have, and we think in colours, symbols, composition and visually artistic effects.
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Per request, I can involve the employees in a co-creating creative process and contribute by implementing your mission, vision, strategy, culture and values in untraditional ways.
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Find out more about CO-CREATING WORKSHOPS HERE
You receive:
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Conveyance of DNA and spirit in the colours, photos, graphics and collage materials of the company or home
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Visibility and anchoring of culture and core values
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Tribute to the founder/employees/family member, e.g. on the occasion of an anniversary, birthday, generational change, fusion or a new place of residence​
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innovative display on social media, exhibitions and marketing materials
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Reflection and the possibility of reflecting on past, present and future
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An informal presentation tool to show (new) employees, business partners and customers​
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Innovative dialogue tool, which creates opportunity for smalltalk about mission, vision and strategy every day​
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Increased awareness about "the common thread", and the values of which you stand on the shoulders
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A physical and analogue medium, which fosters attention over a longer period of time, in contrast to the ever changing digital media
I bidrager med:
You contribute:
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Information on DNA, culture, mission, vision, strategy and values
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DNA collage materials
Proces:
1. RESEARCH & DESIGN
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3 - 6 weeks
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Insight through dialogue with key persons
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Visual observations in the company or the home
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Research into DNA, culture, mission, vision and strategy and values
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Estimation of placement, size, format, composition and colours
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Determination of purpose, message and contents
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Selection of collage materials
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Insight into design manual and the visual identity
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2. PRODUCTION​
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4 - 6 weeks
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Production of sketch suggestions
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Presentation of sketch with the possibility of adjustments
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Pretreatment of canvas, prints, colours and collage materials based on the final sketch
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Building background, middle distance and foreground in colours, photos, graphics and collage
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Post processing of art piece with lacquer and varnish
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Possible preview at brand-ART with the option of minor changes
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brand-ART delivers running update photos of the creation process with the option of minor changes.
3. DELIVERY
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Professional photographer takes a picture for an eventual print of the piece
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Framing of art piece as per request
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Production of time-lapse-video of the whole creation process (4-6 weeks)
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Delivery of the art piece
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Viewing or artist talk
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What clients are saying:
From the beginning, it has been nice that Lise from brand-ART worked in a very structured way.
She has been good at keeping us involved and discussing colours, symbols, contents etc., while simultaneously sending us status photos during the whole process.
She has continously had a good grasp and control of things, and made sure that we got the output we wanted.
- Marie Thygesen, Thygesen Textile Group
You can mirror yourself and understand Riisfort in a completely different way than just through our products. It's a family album in a good way, where first and foremost I see the many photos, but you can also lose yourself in a whole host of other things. I really like that we are putting a face to all the fantastic employees, who have been - or still is a part of the Riisfort family.
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- Jan Svendsen, CEO Riisfort
Our experience is that the picture is a positive topic of conversation among the club members and in that way it contributes to the club culture, environment and sense of community.
It all tells a proud story. And the picture is a part of our history as one of the old golf clubs in Denmark.
- Mads Faber, Golfmanager Silkeborg-Ry Golfklub
Incorporating my own history, my family's history as well as that of my company's into a picture in this way, and being reminded daily of the things you have accomplished - that is really great to me!
The picture gives me the opportunity to have so many good talks with people. It very much opens the door into strengthening your relationships.
- Per B Christensen, CEO Per B Cars
Whenever I give a tour to new employees, customers or suppliers, we always end up at the portrait because it's easier telling people about the company, when you're faced with some images. We've had the portrait printed on a postcard, which we use at receptions and when we gift corporate gifts. We've also put it on our social media in connection with our birthday, so in that way the portrait is good and slightly different publicity for us.
It has been good for us to have had to dig out old pictures and clear out the archives. During the years we've stored away a lot of things not knowing quite where they ended up, and now they have all become a part of brand-ART's portrait. It brings up a lot of good memories and gives us cause to briefly pause before moving swiftly on to tomorrow. Lise has been good at involving us along the way, and it's been fun following along with the whole process from start to finish.
- Maj Gjerulff
The whole school was so excited to see the piece and wow - what a picture! It has been put in a central location at our school and is the object of many memories, particularly among present and former students who have enrolled again or who are back for further education.
Ketty Avbæk Laursen, SOSU Syd
We wanted a timeline for the last 100 years of the club and I think Lise has achieved that really well. She shows all of the divisions of the club as well as happy revisits to historical events. It was a natural choice to hang the picture in the foyer of Jysk Park, which we opened right after our centennial reception. It was important for the placement to be in a visible location so a lot of people have the opportunity to see it.
We have had some great meetings, and given ourselves enough time for immersion and the conversation it took to be able to include everything. Of course, the book we made for our centennial was a good tool, but Lise from brand-ART has been good at outreach and involving a lot of people in the project. We have been able to supply a lot of good materials as well as grant access to our archives, so she could get what she needed.
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The first time I saw the picture, I was very pleasantly surprised. Honestly, I hadn't expected for that many things to be included, but Lise has managed to incorporate SIF's 100 year history really well. The spirit of SIF and the cultural heritage and values that we represent have been put in the forefront in a really nice way.
Erik Isager, main chairman SIF