Handling of information

In the creative phase of a visual story of value, brand-ART deals with a number of personal information that brand-ART has received in the shape of collage material from business X's project co-ordinator.

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Types of information

brand-ART handles a range of the following type of information (often in fragments) about current or former persons, who has, or has had, direct or indirect connection to business X. 

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Normal categories of personal information:

Names, adresses, emails, phone numbers

Special categories of personal information:

Harmless photos, which do not violate or put people on display. 

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Legitimate purpose and interest 

brand-ART handles personal information for the following objectives and with the following interest in mind:

• Creating a cohesive story about business X in "a piece that is worth more than a thousand words".

• Creating an anchor in an ever changing world in the shape of a visual story of value.

• Creating a hybrid between branding, art and storytelling, which gives value to sender and receiver respectively.

• Creating innovative communication with identity- and cultural enhancing effect.

• Rendering visible the people and values behind business X by creating a visual story of value consisting of "DNA collage materials".

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Voluntariness

When brand-ART receives personal information about persons, who have been, or currently are, in touch with business X, this personal information is given voluntarily and without consent. Business X is not obligated to give this personal information to brand-ART. The consequence of not giving brand-ART the personal information will be that brand-ART cannot achieve the above mentioned objective.

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Handing over of personal information 

Personal information will be a part of brand-ART's visual story of value. 

The visual story of value will be for physical display at business X as well as both the website and social media of business X and that of brand-ART. 

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Storage period

brand-ART and business X stores the above mentioned personal information as long as it is deemed necessary to achieve the objectives indicated above. Any surplus collage materials will be destroyed by brand-ART immediately after the visual story of value has been completed.

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Rights

Persons who have, or have had, direct or indirect contact with business X has the right to have their personal information deleted or limited. 

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Data responsibility

brand-ART is data responsible and secures that the handling of personal information happens in accordance with current data protection law. 

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The above is based on the best exposition of the general data protection regulation at present time.

Silkeborg, september 2018