DNA, værdier & visioner
i et mix af farver, fotos, grafik og collage
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GJERULFF

Gjerulff´s 90 year birthday portrait, 80x160 cm
Our business portrait is hanging in the entrance way where the customers enter. We are met with people pausing to look at it and asking for more details. It's a nice way to have the history of the company conveyed like that, because we're nothing if not proud of our story.
After all, not all companies you enter have a three generation history. Also it's thought-provoking to see generation upon generation represented in the portrait. It's very nice being reminded of the fact that we're a part of my father's and grandfather's and great-gradfather's creation.
Whenever I give a tour to new employees, customers or suppliers, we always end up at the portrait because it's easier telling people about the company, when you're faced with some images. We've had the portrait printed on a postcard, which we use at receptions and when we gift corporate gifts. We've also put it on our social media in connection with our 90th anniversary, so in that way the portrait is good and slightly different publicity for us.
It has been good for us to have had to dig out old photos and clear out the archives. During the years, we've stored away a lot of things not knowing quite where they ended up, and now they have all become a part of brand-ART's portrait. It brings up a lot of good memories and gives us cause to briefly pause before moving swiftly on to tomorrow. Lise has been good at involving us along the way, and it's been fun following along with the whole process from start to finish.
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