DNA, værdier & visioner
i et mix af farver, fotos, grafik og collage
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Dantra
Dantra anniversary portrait, 180 x 180 cm
Dantra's 100-year long history interlaced with the process of creating the art piece.
The piece of art is just spot on. Lise was excellent in decoding our needs and our DNA.
The story about Dantra is also the story about strong values. Without these values we could not have celebrated 100 years. In the artpiece we hear about the family and Dantras history, but we can also read about the present values, like “we are always in the forefront” or the fact, that we prioritize continuing education of our employees. It is not only family and history, but Dantra is a combination of the past and the present. And this is all well connected in one picture.
For us in the family it means a lot, that all three generations were co-creative in Lises workshop. We can all say, that we a are part of the creation. In that way it has very big value for us, and it is more than just a normal piece of artwork.
The piece of art talks to customers as well as employees. Within few minutes they can get an impression of Dantra and our values. The picture causes many good dialogues and a feeling of pride.
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- Kenneth Jensen, CEO Dantra
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As a project manager it was important for me, that Lise continuously sent me photos of the process.
It took me only ten minutes to check it all, and it gave me an indication of the direction. With our input and Lises lines, we succeeded in preserving the contents, we had agreed in the very beginning.
Rikke Glintborg, Executive Secretary
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We found Lises way of working very professional. She listened to us and involved us in her considerations, before she made the sketch. The first hand impression was essential, and I could easily see if it was “go og no-go”. I was convinced from the very beginning.
I use the piece of art as a background for my presentations, - everywhere, where Dantras DNA has to be seen. I am sure, it will be our mark, because I find it very decorative and beautiful.
When we have new guests in the house, I show them the artpiece, where Dantras whole history is summed up.